Last year’s International Consumer Electronics Show was another record breaking event, boasting 170,000 visitors and more than 3,700 exhibitors. One of the fastest growing areas at CES is startup arena where hundreds of young companies from around the world showcased their products hoping to find new partners and capture the attention of industry media. Unfortunately however, one of the main complaints I heard from startup exhibitors was “We are just a small company. We can’t compete with Sony, Samsung, LG, etc. for attention. Journalists don’t want to talk to us”.
I happened to be among these “bad journalists” and I’d like to give you some ideas that will make your next show experience a lot more rewarding.
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