Recently, I tried to reach a director of investor relations at one of the investment funds in California. I am an organizer of Aspen Investment ForumJOBS Act – Challenges and Opportunities for Communications Professionals and Marketing …, and one of the topics there is the role of social media in investor relations. I wanted to invite this investment fund’s representative to participate in a discussion about it. I sent her five messages on LinkedIn and have never heard back. I had no other choice but to contact the president of the company. He responded within an hour. I expressed my frustration about the difficulties in communications, and his response was this: “A director of investor relations is not required to use social networks. It is her personal choice, and I don’t see anything wrong if she hasn’t visited LinkedIn or Facebook for six months”.
That could be a true statement in the past. But the recent lift of the ban on general solicitation (JOBS Act Title II) has changed the situation, and it is my belief that soon IR/PR specialists will have to learn lots of skills including social media marketing, email newsletters, media communications, etc. Actually, those who don’t want to be left behind should be doing it right now.
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